In a segment of Talk Sex with Sue Johanson called Hard to Swallow (watch video above), the octogenarian sex educator tells a caller to tell her husband to “give up meat” to help improve the taste of his semen. Johanson goes on to say, “vegetarians, vegans who only eat fruits and vegetables…their ejaculate is sweet and nut-like, whereas males who eat meat, their ejaculate tastes bitter, like burnt leather.”
Though the lovable, sex-advice dishing grandma has retired, the American Meat Institute’s public affairs manager, Tonya Allen (who ironically also serves as the “chief media contact and spokesperson for AMI’s National Hot Dog and Sausage Council”) says they are seeking an unspecified sum for punitive damages for “irreparable harm to meat’s image” and “an immediate cease and desist judgement” to end reruns of the show and the online availability of the clip.
PETA vice president Dan Mathews vows to defend Johanson. “This is the same sort of frivolous lawsuit that the meat industry has slapped on Oprah and others before to stifle free speech,” says Mathews. “We’re calling on vegan men to volunteer to take part in a blind, scientific taste test study to back up Sue Jo.”