Sure, go with her if you must, but I can think of so many better ways…
Ellen DeGeneres (the brand, if not the woman) recently launched a Going Vegan with Ellen site, to acclaim from such varied vegan media outlets as Vegan.com and VegNews. Those folks may like it, but I don’t!
The site probably will help some people be vegan (or closer to vegan), and may in the ultimate balance save some animals. But it’s still a squandered opportunity when you think how much of an effect it could have if it wasn’t so terrible. Ellen’s got a big audience. Imagine how much better the world could be if she gave them a great website instead of this mess.
First problem, it seems to equate “going vegan” with adopting a vegan diet. If you can find any mention of non-dietary aspects of veganism on there, please let me know. You know–leather, ingredients in non-food products, avoiding products tested on animals (like, ahem, Cover Girl), etc.
And it’s a godawful website. The visual design is clunky and unbalanced. The interface is atrocious, breaking what little content the site has is into numerous pieces, requiring dozens of clicks to see information that would make more sense on one page. But, hey, clicks are what you sell ads against!
They manage to cram in some really intrusive ads, too, via tactics like putting them in place of slides in slideshows. And to crown all other sins, they use Tynt, the copy/paste jerks, and Kontera, the useless mouseover popup jerks. And I have a special prize for anyone who can find me someone who likes the fucking Meebo Bar as an end-user. Any visitor with the slightest bit of self respect will run away screaming before they get to any meaningful content.
It doesn’t seem like much of a site for fans of Ellen, either. I couldn’t find any content by Ellen, quoting Ellen, or directly relating to Ellen’s own experiences as a vegan. The Getting Started page would be a great place to hear from Ellen about how she got started on her vegan diet, or at least a few peppy quotes. Instead, we’re mired in a longish and vague chunk of text offering such expertly copyedited advice as “Go to your grocery store and load up on granola (read the labels to make sure they’re vegan) granola…” Sigh.
If Ellen’s goal is to make the maximum number of people go vegan, or even adopt a vegan diet, this site is a poor effort for someone with her resources. She would have done better to just make one page with links to already existing quality vegan websites. I wouldn’t pick on an individual or a mom & pop site for the design issues, but AOL and/or Time Warner know exactly what they’re doing. And I think they’re jerks for it. And good luck finding the infernal thing via Ellen’s main site.
Also, this is the most useless recipe ever. (And I promise I’m not just saying that because it’s attributed to Kathy Freston.)
