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Don’t sleep on breakfast: Amy’s or your own.

Apple Spice Oats from the Fat-Free Vegan Kitchen

Apple Spice Oats from the Fat-Free Vegan Kitchen

Everyone’s heard the old adage, “Breakfast is the most important meal of the day,” but so many folks either skip breakfast all together or grab a low nutrient breakfast of coffee and a toasted bagel made with refined flour. Clearly our bodies deserve better.

Enter Amy’s Kitchen’s line of new hot cereal bowls, which contain organic whole grains and are gently sweetened with agave nectar. I tried all varieties: Cream of Rice, Multi-Grain, Rolled Oats, and Steel-Cut Oats. I found the Cream of Rice repulsive–it was too thick and gelatinous in texture for my taste. I also didn’t enjoy the Multi-Grain because it included the rice cereal in the mix. The Rolled Oats were mediocre, but the Steel-Cut oats…ah! They were out of this world! Simply delicious! Hearty texture, naturally flavorful, and perfectly seasoned with a touch of cinnamon.

I’m just confused why convenience products like these have to exist. Are people so adverse to cooking that they can’t invest on their health the 10 minutes (or less) it takes to prepare a bowl of most warm cereals? Are people really willing to work however many miserable minutes on some job so that they can spend $3 on a friggin’ bowl of cereal? Do people really hate the planet so much that they are willing to buy something that comes inside a disposable paper bowl encased in a plastic wrapper which is encased in a cardboard box? I also can’t imagine a realistic scenario where a person would have access to a microwave, but not have the ability to make their own cereal.

As much as Amy’s steel-cut oats cereal left me craving more, I couldn’t consider purchasing it in good conscience. Instead, I purchased bulk organic cereal and tried Fat-free Vegan Kitchen’s recipes for Apple-Spice Oats and Cherry Pie Oats. Both recipes reap delicious results that even reheat well for breakfast the following day or for toting to the office in Tupperware. Steel-cut oats must cook for 30-45 minutes, which is a lot of time for busy folks. I set my timer and spend the simmer time showering and dressing, so that once I’m done I have a warm, fiber-rich and low-fat breakfast waiting for me. Rumor also has it that you can cook steel-cut oats “from scratch” in the microwave and they will still taste decent.


  1. Comment by

    Andrew Phillip Tipton

    on #

    Agreed. These things tend to be so expensive! Organic oatmeal is generally quite cheap….not even in bulk, but in a 10 serving bag! I should mention that amys vegan buritos are available at TARGET for something like $1.39, which is a steal. I love those things.

  2. Comment by

    Jason Das

    on #

    I’d like to speak up for all us folks who can’t invest 10 minutes … but who just use instant oats. Add hot water (or throw ’em in the office microwave), mix in the mix-ins of your choice, and you’re done!

    I guess you do have to wash your bowl or mug afterwards. (Or just use your own disposable one; even that’s cheaper than this silliness.)

  3. Comment by


    on #

    Agreed on all counts. Eat a hearty breakfast, make it yourself, don’t buy convenience things when possible.

    Might I add my own breakfast miracle. It’s delicious and very filling yet doesn’t feel “heavy.”…
    hot cereal of your choosing
    1 Tbls. of ground flax seed

    a puree of:
    1 apple of your choosing
    2 Tbls. of almond butter (or other nut butter or just an ounce or two of nuts — everything turns butter-like in the food processor)
    Sprinkling of ground cinnamon
    maple syrup to your taste
    Drop of vanilla (optional)

    Cook the cereal with the ground flax seeds (you need this stuff EVERY day! Best to grind your own and keep a few days’ worth in the freezer!)

    Meanwhile, get the food processor(FP) out. If you’re using whole nuts, put them in the FP first to give them a head start and grind them up a bit. If you’re using nut butter, no need to pre-blend, just drop 2 Tbls. or so into the FP. Cut the apple into manageable pieces and add all of it to the FP — or if you want some chunkiness, reserve a quarter of the apple and mix it in to the final product. Pour in a spoon or two of syrup and a drop of vanilla, if so desired. Sprinkle in some cinnamon. Blend the concoction to your preferred consistency.

    When the cereal is cooked to your desired consistency, put it in your bowl. Add the apple mixture and the chopped apple, if you’ve reserved any. Mix together. Enjoy the party going on in your mouth.

    This is so good for so many reasons. You’ve got a serving of fruit, your Omega-3 for the day, cinnamon which is good for so many things including leveling your blood sugar, a serving or 2 of whole grain-goodness, and a little sweetness for the sake of your taste buds. Need I say/type more? Oh — yes, I do… you save $$ over pricey Amy’s packaged foods you and can modify this easily to suit your whim!

  4. Comment by


    on #

    “I’m just confused why convenience products like these have to exist.”

    Well, a lot of people simply don’t know how to cook, that’s why.

  5. Comment by


    on #

    Many people need to learn how to cook. I teach people how to use a pressure cooker. I know that it sounds scary but it’s not, and you can make steel cut oats in less than 15 minutes. Flavor them anyway that you want.
    I wrote about Amy’s cereal on my blog, too, and also wondered about people buying them, but I’d rather see them eat Amy’s than the lousy food that’s out in the world — full of animal products.

  6. Comment by


    on #

    These didn’t review too well: Amy’s New Product Reviews

  7. Comment by


    on #

    You don’t have to take a long time making steel cut oats in the morning. At night, bring the oats and enough water to cover (plus 1″) to a boil. Cover and remove from heat. In the morning, your oats will be cooked and all you have to do is reheat.