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As of October, 2013, SuperVegan is no longer under active development.
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“Eco-Cool” on the Today Show

Back on the “Wow, Vegans Aren’t All Crunchy Hippies!” beat: Shopping monster Lucky Magazine’s Allyson Waterman was on the Today show this morning hawking “animal-friendly accessories for hipsters.” Waterman had an impressive display of spring-appropriate bags, belts and shoes from Bourgeois Bohème, New York Artificial and Matt&Nat. “You don’t have to forfeit fashion to be environmentally conscious,” she told Today host Campbell Brown.

The surprising part of this story is that it isn’t the TV-marketing arm of a special issue of Lucky–it seems to be a pet issue of Waterman’s, “something to introduce [people] to the concept of vegan and hopefully raise awareness.” They don’t get into the eco-friendliness of PVC versus leather, and any mention of animals are few and far between, but damn this is still awesome. Hopefully more vegan products will grace the pages of Lucky in issues to come. Watch the video (after the loong ad), and check out our links page for more goods.

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