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As of October, 2013, SuperVegan is no longer under active development.
The site content remains online in the interest of history.

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Jeff Masson, The Vegan’s Secret Weapon

You can articulate why you don’t eat chickens or wear shearling, but how are your explanations about why you don’t use honey, royal jelly and certain dyes, or wear pearls or mother(s)-of-pearl(s)? Bestselling author Jeffrey Moussaieff Masson‘s latest book, Altruistic Armadillos, Zenlike Zebras: A Menagerie of 100 Favorite Animals (Ballantine 2006), provides vegans with scores of examples of not only the emotional lives of animals, but his emotional experience of them. You can easily give it to an unsuspecting vegetarian or meat-eating friend and feel confident that they won’t feel assaulted. But they also won’t be able to look at their food, or even their pets, the same way ever again.

You’ll laugh, you’ll cry, and you’ll be like, That’s a kiwi?

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