SuperVegan is proud to lend our support to the efforts of Morningstar Egg Facts, a co-production of Compassion Over Killing and Vegan Outreach. The Kellogg-owned Morningstar Farms has always occupied an odd spot in the world of faux meats. They’re very loud about being “vegetarian,” yet an overwhelming percentage of their products contain egg and dairy. Why not (to use a totally backwards metaphor) kill two birds with one stone and peddle their wares to vegans, too? It’s hard to imagine how formulating the egg whites and sodium caseinate out of the breakfast links would hurt their business.
The Morningstar Egg Facts website offers several methods to contact the Kellogg Company–hopefully if enough people do so, they’ll budge. Pigs will fly before Kellogg’s genuinely cares about the lives of chickens, but let’s make them chase our vegan dollars.