At 3pm today, a new ice cream shop will open at the site once occupied by Lula’s Sweet Apothecary, 516 East 6th Street (between Avenues A & B) in the East Village. The owner is Blythe Boyd, who was a founder and owner of Lula’s. She lost the name/brand, but kept the recipes and the lease on the space. And after many months of everyone wondering what the heck was going on, now we can go find out!
There doesn’t seem to be any official source for the opening information, let alone a website for the new place, but lots of social media announcements from people who would know all make the same announcement. So either it’s true, or somebody stole Boyd’s phone and decided to play a cruel trick on all of her friends (and every ice-cream loving vegan in NYC).
Lula’s Sweet Apothecary had a long, slow, confusing closing, from the owners’ very public legal dispute in January to the “we are unable to open today” in early May that, it turns out, lasted several months. Reliable information was scarce. The ice cream itself was still being made, and was served without Lula’s branding at Sustainable NYC. But the ice cream parlor experience, and the myriad toppings were a big part of what made Lula’s great.
We’re pretty confident this new place will be great, too. Can’t wait to go check it out!