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Lula’s Sweet Apothecary Reopening Today (Under a New Name)


The profile pic from @BlytheAnnBoyd‘s Twitter account. Dang that looks tasty.

At 3pm today, a new ice cream shop will open at the site once occupied by Lula’s Sweet Apothecary,  516 East 6th Street (between Avenues A & B) in the East Village. The owner is Blythe Boyd, who was a founder and owner of Lula’s. She lost the name/brand, but kept the recipes and the lease on the space. And after many months of everyone wondering what the heck was going on, now we can go find out!

There doesn’t seem to be any official source for the opening information, let alone a website for the new place, but lots of social media announcements from people who would know all make the same announcement. So either it’s true, or somebody stole Boyd’s phone and decided to play a cruel trick on all of her friends (and every ice-cream loving vegan in NYC).

Lula’s Sweet Apothecary had a long, slow, confusing closing, from the owners’ very public legal dispute in January to the “we are unable to open today” in early May that, it turns out, lasted several months. Reliable information was scarce. The ice cream itself was still being made, and was served without Lula’s branding at Sustainable NYC. But the ice cream parlor experience, and the myriad toppings were a big part of what made Lula’s great.

We’re pretty confident this new place will be great, too. Can’t wait to go check it out!


  1. Comment by

    jae steele

    on #

    Love that place — and now even more grateful that it *was* open when I was last in NYC in March.
    FYI – under this article I’m seeing an add for “Chicken Recipes”…

  2. Comment by

    Jason Das

    on #

    Hey Jae,

    Glad Lula’s was here for you last time and the new place will be there for you next time!

    That adslot is autoserved by Google and will show you stuff based on what it thinks you want to see. It’s not always very smart. If you know of an ad we should block, though, please send us the URL that the ad clicks to!

  3. Comment by


    on #


    As someone who personally knows Blythe, you have a lot of misinformation. It would be a good idea to email Blythe or stop by the shop and speak to her.

  4. Comment by


    on #

    & I can give you her email if you don’t have it

  5. Comment by

    Jason Das

    on #

    I certainly dont mean to be reporting anything untrue.

    If you’re not comfortable leaving your concerns in the comments, you (or Blythe, or anyone) is welcome to email me any time:

  6. Comment by

    Hedley Lagrand

    on #

    Swung by yesterday and they are definitely re-opened. No new name yet, but ice cream still as tasty as ever!

  7. Comment by


    on #

    Any idea what the hours are now?

  8. Comment by


    on #

    I’m with Sonia, any idea on the hours now?

  9. Comment by


    on #

    Yes, what are the hours?

  10. Comment by


    on #

    I went there a few weeks ago and they’re still getting back on their feet so they were just going to be open thurs-sun nights. Til 11:30 I think.

  11. Comment by

    Steve Lok

    on #

    @Ariela – I am trying to contact Blythe to see if I could rent out her time and the shop for a little vegan birthday dream event pre-opening hours on a Saturday – I’m currently not mobile post-surgery so if you could help put me in contact I would be forever grateful!!

  12. Comment by

    Steve Lok

    on #
  13. Comment by


    on #

    That ice cream is better than sex.