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New York Times Profiles Isa and Her “Insanely Fetching” Cupcakes

Melty ganache meltys my heart.

Melty ganache meltys my heart.

Sweet! In their continuing “Someone In The Mailroom Started Dating a Hip Vegan So We Guess It’s Worth Covering as a Lifestyle Trend” series, the New York Times puts Isa Chandra Moskowitz front and center in today’s Dining Section. The Times dutifully reports that Isa and Post Punk Kitchen co-host Terry Hope Romero are “smoothing frosting over the rough edges of rage.” They also print three recipes, none of which are in Vegan Cupcakes Take Over the World. Isa’s expecting lots of traffic from newly vegan Times readers – let’s hope she’s right!

To my thinking, this makes up for a lot of what the Times‘s Thursday Styles overpriced, overwritten fashion article lacked – I guess that’s because Isa and Terry have personality enough to frost dozens of cupcakes, though you won’t be able to carry any of them around in a $700 handbag. Or I guess you could, but really you should just get one of these.

Update: Um, holy shit. Isa’s sales rankings are sky-rocketing. Vegan Cupcakes Take Over the World is at #135 and Vegan with a Vengeance is #85 (84, 83, 82…).


  1. Comment by

    Olivia Lane

    on #

    What an awesome story Susie! I definitely want the cupcake courier too! Even though it’s kinda expensive, it’s almost imperative based on what Isa said about how vegans should stop whining and start cooking. I love the quote, “When someone invites you to dinner, bring something delicious, and share it.” So true!

  2. Comment by

    Patrick Kwan

    on #

    Another thing that may be a bit controversial is that we need to stop embracing veg/vegan restaurants and bakeries that taste like crap and start demanding for change. Please don’t hesitate to tell restaurateurs what you think, they need criticism in order to improve.

  3. Comment by


    on #

    It’s great that there are a variety of different kinds of veg/vegan restaurants and bakeries out there. Who decides what “tastes like crap” anyway?
    There are some in the vegan community who might think that the Whole Earth Bakery is “gross” because they make healthier, whole-grain desserts with no refined sugar, in comparison to the kinds of desserts that Vegan Treats or Isa makes which might include partially hydrogenated oils, refined grains, sugar, etc.
    I think having both options is fantastic. A full spectrum of vegan restaurants, from FoodSwings to Caravan of Dreams means that there are options–from vegan ‘junk food’ to super-healthy and pure/raw food, and everything in between. After all, if we’re asking non-vegetarians to be open-minded enough to try meatless cuisine, shouldn’t we follow our own advice about the kinds of veg cuisine we embrace, or at least tolerate?

  4. Comment by


    on #

    Edita, Isa says in the article that she does not use partially hydrogenated oils.

  5. Comment by

    Jason Das

    on #

    I’m not vegan to condone crappy food. I’m vegan because I respect animals. But what’s great about being vegan in New York today is that we really do have choices, and we aren’t stuck with anybody else’s idea of what’s good. (Isa and Terry’s cupcakes certainly fit my idea of good! Congrats, guys!)

  6. Comment by

    Laura Leslie

    on #

    If something tastes crappy, I won’t eat it. But sometimes I’m in the mood for super-sweet frosting-smothered delights, and sometimes I want something whole-wheat and healthy. Variety is of the good.

    And I have to say, we shouldn’t let mainstream non-veg tastes dictate our preferences. When I first went vegan, I wanted vegan versions of the salty/greasy crap I’d grown up on, but now I’ve really come to like a lot of the wholesome, healthy food that I used to dismiss as “rabbit food.” People are different and tastes change.

  7. Comment by

    Moni Woweries

    on #

    This article is (as of today) the #1 most popular article emailed on the NYTimes website!

  8. Comment by


    on #

    If you are interested in meeting Isa, she is gonna be a judge at The Great Squash Cookoff.

    The event is open to the public and takes place on ‘Super Squash Sunday’ – Feb 4. Visit

    Hope to see some of you there!

  9. Comment by

    Compare ISAs

    on #

    If something tastes bad, I won’t eat it. But sometimes I’m in the mood for super-sweet frosting-smothered delights, and sometimes I poorness something whole-wheat and salubrious. Variety is of the keen.