Jamba Juice doesn’t provide ingredient lists for their in-house “non-dairy” mix because they say it might jeopardize their “trade secret,” a loophole in ingredient label law. But Consumerist’s Ben Popkin e-mailed the company for a list of the ingredients, which they (happily? begrudgingly?) provided: Water, Grade A Nonfat Dried Milk, Grade A Whey, Grade A Whey Protein Concentrate, Splenda, Sodium Alginate, Maltodextrin, Pectin, Carrageenan, Sodium Citrate, Sodium Hexametaphosphate, Natural Flavor, Annatto.
I can see why they wanted to keep that secret.
Jamba Juice claims they have two vegan smoothies and a vegan apple cinnamon pretzel, which all bear a “not certified vegan” disclaimer. At this rate that may very well mean non-vegan.
Update 4/9/07: Jamba Juice public relations claims that the company has never used any “non-dairy” base, but apparently hasn’t passed this info on to the customer service reps, who are still handing out the milky list of ingredients. For me, the most disturbing part of this story is that Jamba Juice was not revealing their product ingredients, and only agrees to now after the shitstorm of web coverage.