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As of October, 2013, SuperVegan is no longer under active development.
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Once again, I guess we should be happy that fake fur is considered more marketable?

Chinese Raccoon Dogs are the source of a lot of not-quite-faux fur

Chinese Raccoon Dogs are the source of a lot of not-quite-faux fur

A year ago, we blogged about Burlington Coat Factory selling fur Baby Phat coats as faux. This was quickly followed by news that Macy’s and J.C. Penney were pulling the same stunt with Sean John coats. Feeling left out by Russell Simmons and P. Diddy, Jay-Z’s Rocawear was quick to get in on the racket, too, by labeling real fur as fake right on the label.

The Humane Society of the United States has been monitoring this whole mess, and it’s not just just a hip hop problem anymore (or limited to ignorant people on eBay). A new HSUS investigation has found mislabeled or misadvertised fur at Saks Fifth Avenue, Neiman Marcus, Lord & Taylor, Dillards, Yoox, and Bloomingdales. There’s background and info on what you can do to help on the HSUS site. For full details, check out the PDF report.

It’s bad enough these retailers and manufacturers are selling fur, but can’t they at least own up to the fact?


  1. Comment by


    on #

    Ugh, that’s so gross. I can’t stand mislabeling, or fur. One more reason (besides the fact that it’s tacky as hell) not to wear “fake” “fur”. -Amy @ Wheeler’s

  2. Comment by


    on #

    we should be campaigning against the wearing of fur altogether…especially due to the fact that fur labeling seems to be a dubious business these days.