Chicago Soydairy, makers of Temptation vegan ice cream, have issued an urgently worded alert that they will lose their shelf space in Midwestern Whole Foods stores if you don’t go buy/complain somewhat immediately. It’s especially sad that they would lose such a big contract on their home turf.

If you live near a midwestern Whole Foods Market, pints are priced at a closeout price of $2.37 (which I guess is cheap for Whole Foods, but a lot more than I pay for my weekly dose of Peach Cobbler), so go buy it all up fast to make them realize how much you love the stuff.

Vegan ice-cream fans everywhere can call the Midwest Regional Whole Foods office at (773) 755-1500. Even if you don’t like to shop at Whole Foods, getting carried by them can be a make-or-break deal for independent vegan food companies. And the more vegan ice cream carried by mainstream outlets like Whole Foods, the more happy vegans, and the more new vegans.

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