A PETA protester demonstrates what Pom does did to bunnies.
Purveyer of pomagranite-flavored mixed juices as medical miracle and fashion accessory Pom Wonderful has stopped animal testing. The pressure had been building, and they finally snapped. Months of relatively mild protest and harrasment from AR groups culminated in the “Animal Rights Militia” claiming to have poisoned Pom bottles at grocery stores. It’s [sic] city, but they did sum up their motivations pretty well:
at pom one week old baby mice are deprived of oxygen and then their brains cut open and rabbits have their arteries severed so they get erectile dysfunction so that pom wonderful can make money off the pain and suffering inflicted on animals inside the pom wonderful labs.
The poisonings were later revealed to be a hoax (or at least covered-up to seem like one). The final straw was undoubtedly Whole Foods’s decision to drop Pom if they didn’t stop testing. The lost sales would’ve hurt, and the bad publicity would’ve exploded beyond the demographically minor AR community.