I have yet to encounter anyone who’s tried Wheeler’s Black Label and doesn’t think it’s the best vegan ice cream ever. (“Anyone” includes at least Isa Chandra PPK, Conscious Kitchen, Kristin Thomas from the Boston Vegan Association, Vegetalion, Urban Housewife Melisser, Bostonist and me.) The good stuff is served in a few Boston restaurants, but it’s hard to get your tongue on any elsewhere.
Well, now’s your chance, and you don’t even have to pay for it! Wheeler’s is setting up tasting groups around the US to get feedback and build hype. They send you the ice cream; it’s up to you to organize a group in your town and offer constructive feedback.
I’m sure it’s worth a little paperwork and people wrangling to be the first on the block to try their new flavors made with Sweet & Sara marshmallows!