Your skin. It is one of the first things people notice about your appearance. Your skin is constantly at work insulating, protecting and regulating. In the vast world of cosmetics and skin-care, companies target countless products toward us to reverse this or enhance that for a better complexion. You can get lost in it all if you don’t focus.
I personally want to know what I’m eating and what I’m putting on my body. Why organic food is better we can now figure out for ourselves. But you can absorb up to 60 percent of what you put on your skin.
Stella McCartney is known for many things. Being the daughter of Linda and Paul McCartney is a given, but Stella managed to make a name for herself. Six years ago she launched her label, which now boasts leather-free synthetic suede shoes and slippers in addition to cruelty-free stylish handbags. Now, she’s adding organic skin-care products to the mix.
CARE by Stella McCartney, is available as of this month on Sephora.com.
“As a company, we don’t claim to be this militant environmental brand, but we like to think we are a responsible brand. We use recycled paper, and wind power we buy from Ecotricity. You can put yourself in a position where people will say, ‘She’s not doing this or that.’ I’m not by any means perfect. I drive a car. I go on airplanes. But my philosophy’s always been ‘Something ‘s better than nothing.'”
Unfazed by the much different approach of her competition, McCartney sees her venture as the first luxury organic-skin-care range. Using 100 percent organic extracts such as green teas, rooibos and red sorrel in her Radiance & Youth Elixir, McCartney says, “it’s also not particularly geared toward skin types. It’s more to suit your need.”
Apparently, the need is great indeed. Vegans know the benefits of consuming organic produce. Yet, it is affirming and refreshingly comforting to know studies show organically souced ingredients and compounds used in CARE have higher concentrations of antioxidants, essential ammino acids, essential fatty acids, vitaminc C and trace elements compared to what is found in conventionally farmed crops.
McCartney knows what she wants in her products and she certainly knows what is forbidden. She insisted keeping out things routinely used by more mainstream brands. Parabens, formaldehyde, phthalates, synthetic fragrances and petrochemicals which, although there is little to prove the amounts employed in today’s beauty products is dangerous; they likely have cumulative effects linked to asthma, depression, memory loss, cancers and damage to reproductive organs.
“Our tagline is ‘To give your skin everything it needs—and nothing it doesn’t.’ Silicone, for instance—which is in pretty much everything—is there as a texture enhancer, to make things silky, lovely, and smooth. But I don’t see why you need it. It doesn’t make you young, doesn’t plump your skin. Doesn’t do anything for you, so we take it out.”
That’s a philosophy anyone can agree with. It seems that when it comes to skin-care, Stella has it covered.