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Subliminal veg recruitment via standardized tests

Cauthorn and Stouffer, protecting the meat industry from kids, like you elected 'em to.

Cauthorn and Stouffer, protecting the meat industry from kids, like you elected ‘em to.

Vegan Porn points us to a story about two cattleman-senators from Missouri who object to perceived “anti-meat, anti-farmer messages” in a standardised test preparation reading-comprehension excercise produced by Queue Inc.

One example has students read a passage entitled “Why Be Vegetarian” and then write a letter to their parents about being a vegetarian using facts contained in the reading including:
  • Eating meat leads to large amounts of saturated fat consumption and heart disease.
  • Grains should be eaten by people.
  • Meat is more expensive.

The second example requires students to interpret a poem that includes the passage: “your brain could rot from eating beef, from Mad Cow disease there is no relief.”

Sounds pretty great to us, but State Senators John Cauthorn and Bill Stouffer (Republicans both) want to ban Queue’s products from Missouri classrooms.

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