The menu at V.G. looks better than the exterior.
The Rocky Mountain News reports on two Colorado veg restaurants that choose to shuck the v-words from their menus and marketing in favor of, they say, a larger omni audience. Denver’s Watercourse Foods boasts a full menu of comfort food, without mention that it all happens to be vegetarian. The owner says that, for 80% of the restaurant’s customers, “the word vegan implies that it doesn’t taste as good.” And one of the owners of Boulder’s new vegan fast-food joint V.G. Burgers says that “the word vegan tends to scare people–and to exclude people.”
A little exclusion is fine by me now and again; I had to wait ten minutes for a table at Foodswings the other day. But at least I knew my sub-par chicken sandwich would be vegan; is it too optimistic to hope that vegans won’t have to ask if their food is vegan at vegan restaurants? Then again I’m happy to pull a vegan fast one on an omni any day. And to use the word vegan in this blog post more than necessary.