It looks like all 350+ TCBY locations are now serving Silk-branded almond-based frozen yogurt, though details may depend somewhat on the local franchisee.
Go Dairy Free, in a post aimed more at the allergy crowd has a bunch of further details (and they actually tasted the stuff; they like it!).
There is also some social media sweepstakes thing going on around the new product, if you like that kind of thing.
I’m assuming that the cultures used are not dairy-based, but you might want to check on that.
The press release contains zero mention of anything to do with veganism, or any acknowledgement that some customers might have an ethical problem with dairy, but I suppose that’s to be expected from a giant dairy chain. No doubt, if this stuff sells well, they and other large chains will invest even more in dairy-free products.
This is definitely good news in that it presumably means less dairy will be purchased (unless they’re banking on a reverse-veto halo effect, and they’ll sell more dairy because dairy-free eaters will now want to go to TCBY their with dairy-eating friends?). Of course, ethical eaters may wish to minimize patronizing giant amoral MadrigalElectromotive-like conglomerates such as TCBY parent Mrs Fields Famous Brands, and Silk’s parent Dean Foods. But hey, it will be a great day when McDonald’s adds more vegan options, too, even if you never eat there yourself!
Thanks to our good friend Jessica of NYC Veggie Prom and Vegan Conquest for letting us know about this.
Update: As careful-reading commenter Charie points out, the Go Dairy Free interview with Reno TCBY owners Vince & Marlene says “It is not only a dairy-free frozen yogurt, but also soy-free, gluten-free, and vegan.” So there’s the “v” word from the local franchisee end, anyway.