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As of October, 2013, SuperVegan is no longer under active development.
The site content remains online in the interest of history.

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Vegan Treats Reality Show Coming to Animal Planet: The Sweet New Face of “Muscular Conservation”

Well, all you old-fashioned people who pay for TV channels, it’s your turn to laugh at us post-cable kids! Animal Planet has ordered 12 episodes of Sweet Avenger a “docusoap” (as The Hollywood Reporter puts it) featuring the fabulous wizard behind Vegan Treats, Danielle Konya.

There’s a pretty nice quote in the afore-linked Reporter piece:

“Animal Planet made a big brand statement with Whale Wars,” said Marjorie Kaplan, president and general manager of Animal Planet. “Now with Sweet Avenger, muscular conservation has a deliciously different new face.”

Right on! Veganism on mainstream TV is too often represented by bland apologetic almost-vegans, crazy people, or boring people. Danielle is none of these. Congrats to Danielle and to Animal Planet. I hope the show is great and is a success.

Also I wish Vegan Treats would open a storefront in NYC already.


  1. Comment by


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    We need to have SuperVegan Viewing parties, and danielle needs to supply us with our bodyweight in treats. Please.

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    Yes on those viewing parties! What vegan friendly establishments have cable tv?

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    Fantastic! We can hardly wait to see it.

  4. Comment by

    Sam C

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    Maybe Pine Box would show it?

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    Danielle is a real savior. I tend to be embarrassed whenever boring and seemingly crazy people host a vegan show. Go, Danielle!