Go read Why Vegan again.
Well, a day after all the hype, Wheeler’s Black Label has just announced they’re starting to make dairy products. Yuck. It’s not like all good vegan food comes from exclusively vegan companies, but this is a real disappointment. They sort of try to explain it, but the explanations make no sense. If you read the link above and think you understand Wheeler’s motives (beyond $$$), please leave a comment.
I guess this gives a bunch of bragging rights back Temptation, who are always quick to remind you that their goodies are made on dedicated animal-product-free equipment.
Update: OK, as per a couple of updates on their blog (1, 2) and a phone conversation with Wheeler himself, they are not going dairy. They’re just having turf battles with certain frozen-dairy companies. Hopefully they’ll elevate the argument to just insulting each others’ mothers and leave us poor paranoid vegan ice-cream fans out of it. Again, Wheeler’s is not making dairy products, they just want the world to know that if they did, they’d be kickass dairy products. (No, it’s not how I’d run a business either… but then I’d never be crazy enough to come up with all these awesome flavors either.)