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NYC Metro Area Vegan Restaurant Graveyard

Counter

Food: 4.114.11
Atmosphere: 4.414.41
Service: 3.933.93

(28 shared memories. Leave your own!)

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105 1st Avenue
New York   NY 10003

This restaurant is closed. Share your memories of other restaurants past at SuperVegan's NYC Metro Area Vegan Restaurant Graveyard.

Veg level:

Vegetarian (mostly vegan)

Menu indicated vegan items

Price Range:

$$$$$ (Average entree cost: $10-$15)

Accepted Payments:

  • Visa
  • ·
  • Mastercard
  • ·
  • American Express

Hours:

Mon-Thu 5pm-12 midnight. Fri 5pm-1am. Sat & Sun 11am-1am.

Delivery notes:

Counter delivered.

Bookmark and Share The information on this page was last updated on August 10, 2011.

Shared Memories of Counter

Averaged user ratings:

(1 star = lousy; 5 stars = great)
Food: 4.114.11
Atmosphere: 4.414.41
Service: 3.933.93
  • Review by juls on August 6, 2010:

  • I finally got a chance to come here for dinner, and my boyfriend and I loved it so much we went back the next day for brunch. For dinner, I had one of their flat-bread pizzas which was delicious and we split the carrot cake which was devine. When we came back for brunch the next day, they were out of the two dishes we wanted to order (bummer, but we got there very late in the afternoon) and instead I ordered their pastry basket. Man, these were some great vegan pastries which came with this awesome cinnamon butterand vegan nutella. The service was great both days we were there. My only complaint is how their menu is laid out. The waitress confirmed that everything is vegan on the menu except where the "rennet-free cheese" is noted. They should really make it more clear on their menus. That aside, the place was great and I'll definitely be going back.
  • Food: 55
    Atmosphere: 55
    Service: 55
  • Review by Jdvjess on October 23, 2009:

  • I had such a good brunch here last weekend that I had to leave a review. The farmhouse panini is hands down the best sandwich I have ever had. Counter is usually out of my price range but it was a nice treat to enjoy such attentive service and good food. I even made a meat eater a believer!
  • Food: 55
    Atmosphere: 55
    Service: 55
  • Review by MollyG on September 28, 2009:

  • So Counter is pretty far out of my way, but I'd heard good things about the weekend brunch so my partner, Dan, and I decided to give it a try. I ordered the Benedict Arnold, not knowing that it had replaced every vegan I've met's favorite: the frittata Florentine. I must say that I thought the Benedict Arnold was great! I really liked it! Now, I clearly don't know what I'm missing out on, but I was very happy with what I got. Dan got the french toast which was also great. Then I felt the need for dessert (even though I had cleaned my plate, minus the salad. Oh yeah, the salad was the only lackluster part. Lettuce plus dressing does not a salad make...) I got the raw cheesecake, which I think was the best vegan cheesecake I've ever eaten, raw or otherwise. SERIOUSLY good.

    Also, my waitress was great. From reading the other comments you would think this was a fluke, but she was super nice and attentive. And it was not full at all when we got there and you know how long the wait for brunch can be. Overall my experience was everything I could have asked for.
  • Food: 55
    Atmosphere: 44
    Service: 55
  • Review by beanmail on September 24, 2009:

  • I love Counter for many reasons, but it seems that in a short time they have:

    raised their prices,
    decreased their portion sizes,
    skimped on the experienced waitstaff,
    and changed their menu for the worse.

    What happened?

    Dear Counter, please bring back the Frittatta Florentine & ditch the crappy substitute: the Benedict Arnold.
  • Food: 33
    Atmosphere: 55
    Service: 33
  • Review by JasonB on September 15, 2009:

  • I'm pretty much over this place. The last 3 times I've been here the food has gone increasingly downhill. Twice for brunch (which I used to go crazy for) and once for dinner. On top of that, the service has gotten worse as well. The ever changing waitstaff has remained friendly, but fairly inept. On my last attempt for this place to redeem itself, I was faced with a completely new menu of tapas. I'm all for a restaurant changing it up a bit, but for some reason, it just didn't sit well with me in this case. I also felt that the waitress was pretty aggro about the new menu when I asked her about it.
    All in all, for the amount of money that I usually shell out at this place, I cant really see myself ever going back here. Hopefully, one day I'll hear that they got it back together.
  • Food: 33
    Atmosphere: 44
    Service: 22
  • Review by seagull on September 14, 2009:

  • Definitely was a hit with all of my out of town carnivorous friends. (Didn't hurt that Matt Dillon was sitting at the table next to us.) Fun, trendy atmosphere with an organic wine bar!

    The down side: Why is it every time I go, this restaurant gets less and less vegan?! The menu recently changed and there is more cheese than ever. (Also, I ordered the vegan tomato basil pizza and it was VERY spicy. No mention of that on the menu. )
  • Food: 44
    Atmosphere: 55
    Service: 55
  • Review by T-Dot Vegan on June 8, 2009:

  • Went here for dinner on the last day of my vegan-tour of NYC; this place definitely let me end the visit on a high note.

    The food was nothing short of amazing - easily one of the top three vegan meals I have had the pleasure of eating in my life. The atmosphere was welcoming and the staff was friendly and knowledgeable. The wine list is phenomenal even if it did make next days flight a little painful (well worth it though).

    I wouldn't think twice of recommending this place to anybody I know and will go out of my way to eat here every time I get back to the city.
  • Food: 55
    Atmosphere: 55
    Service: 55
  • Review by beanmail on June 8, 2009:

  • Finally tried Counter and everything was so grand that I must detail.

    The space was adorable and chic; we were greeted warmly by the bartender who also gladly created custom drinks for us to our specifications (as translated through our friendly waiter).

    Food: We did brunch and shared everything. The breakdown- "bakery goodies": fresh, moist, delicious, fruit filled muffins & loaf slices served with vegan nutella (yum) and a delicious, fruity spread/concoction called sangria marmalade. Babycakes has NOTHING on the baked goods at Counter. "French Toast" was just like mom's (without the eggs): crispy at the crust and a little softer in the middle. This was served with a cinnamon sugar buttery spread and maple syrup, along with a very fresh fruit salad. Finally, the "Frittata Florentine": wow. Imagine two halves of a toasty english muffin each topped with a dense yet fluffy circle of vegetable filled tofu-egg goodness, smothered in delicious smoky mushroom sauce & then topped with a rich, savory sauce (hollaindaise? I'm vegan; I dunno from hollaindaise so it's just a guess). On the side a fresh, light salad of greens and a helping of delicious home fries that were actually scrumptious roasted potatoes bursting with flavor & the perfect potato texture (crispy, potato-y, non-greasy).

    Atmosphere: adorable, funky, clean, comfortable.

    Service: bartender was friendly & accomodating, waiter was great: patient, and intuitive. Even the bus staff was ultra friendly and generous.

    Price: Despite a lot of people complaining about the cost of Counter, I found the price for the serving size, quality, and presentation to be right on if not a little low (shh). No complaints there.

    I would definitely recommend for brunch and will be visiting again to try other menu items.
  • Food: 55
    Atmosphere: 55
    Service: 55
  • Review by ariela on April 27, 2009:

  • I've only had brunch at Counter, but it's sooo good! The Housemade Bakery goods are amazing, especially with the vegan nutella!! Highly recommend the Frittata Florentine and the French Toast. The French Toast is unlike most french toast's at other restaurants & it's amazing. I've had their pancakes before and they were pretty good & had the sunade once which I remember loving as well. The Country Breakfast is soso to me.
  • Food: 55
    Atmosphere: 44
    Service: 44
  • Review by Melissa Bastian on January 31, 2009:

  • Unless being in a fancy and/or schmancy restaurant really matters to you, I wouldn't bother with Counter - especially if you're vegan.

    The menu tends to be very cheese heavy, and sure they're hand crafted artisnal cheeses and whatever, but for me that doesn't make them any more orderable. It's way beyond my usual out for dinner price range, and if I'm going to go out to fancy dinner I want to have more than a few choices for an entree.

    That said, they sometimes have this dessert called a "burger and fries", and it does indeed look like a burger and fries, except that the fries are mango slices, and the burger bun is a doughnut sort of pastry, and so on. It's really cute... but it costs $10.

    The name Counter is meant to be a play on words, a comment on today's fast food culture - indeed, they want to be a "counter" to the Mc D's that's directly across the street. But with prices so far out of the range of ordinary diners, they don't provide much of an alternative.
  • Food: 33
    Atmosphere: 33
    Service: 33
  • Review by craigryanpth on January 23, 2009:

  • I've eaten at almost every vegan joint in the city, and counter is without a doubt the most pretentious, overpriced, tasteless option.

    I paid $13 for a 'burger' that came out on an english muffin (the patty was smaller than the bread). It almost seemed like a joke.

    There are so many great options in the direct vicinity - don't waste your money.
  • Food: 22
    Atmosphere: 11
    Service: 22
  • Review by MarshmallowFluff on January 10, 2009:

  • Counter has really gone downhill over the past several months. There hasn't been a single visit since May where my companion(s) and I have been given the same menu - inaccuracies abound in price, dish contents, and availability. Ordering is a hassle as we have to go two or three rounds of being told "out of that": every. single. visit. Restaurant attendance seems to be on the decline. I went for cocktails before Christmas (granted, it was a weekday) and we three were the only customers there. I suspect it won't last out the year unless they revamp their menu and reach out to the community. Shame - Counter used to be at the top of my list.
  • Food: 33
    Atmosphere: 44
    Service: 33
  • Review by NotBuyingIt! on October 9, 2008:

  • This place is delicious and kinda pricey. I love their creative, gourmet, quality food. The sevice is okay and the atmosphere is pleasant. I cant believe they have more than 200 organic wines! I love the hot coacoa. I had never had raw "mozzerella" before I came here. This is a place for indulging when you need a dose of fine quality fare.
  • Food: 55
    Atmosphere: 44
    Service: 44
  • Review by pou on September 23, 2008:

  • one of my faves for brunch. it is a bit pricey, but well worth it for their delicately prepared, well balanced, savory dishes. the cocktails are clean and refreshing, not sticky and too sweet. and the atmosphere is just relaxed, a great place to enjoy a delicious meal with friends.

    i love the food soo much, one time i actually considered staying all afternoon into dinner....
  • Food: 55
    Atmosphere: 55
    Service: 44
  • Review by SLamb85 on July 16, 2008:

  • Average Entree is actually $15-$20. Generally speaking, the prices were too high for the quality of food we received. Portions were small.

    We ordered two seitan dishes, both of which featured very bland, rubbery seitan. Mine was swimming in sauce which enhanced the taste but gave it an unsavory texture. The veggies were a little better, tasting fresh and flavorful.

    The East Side burger tasted great but at $13 it did not make itself memorable.

    Our waitress was a little awkward but accommodating, the guy pouring water was friendly and provided occasional enthusiastic comments about the food.

    As far as atmosphere, it is located directly across from a large McDonalds which is clearly visible from Counter. Bummer.

    Bottom Line, if you want to spend this kinda money, walk over to Angelica Kitchen.
  • Food: 22
    Atmosphere: 33
    Service: 44
  • Review by eileen_loves_vegans on June 23, 2008:

  • Food: I ordered the East Side Burger -$13 (A blend of wild mushroom pâté, housemade seitan & fresh herbs served with pommes frites). The burger was absolutely delicious, moist, and full of deep flavor. The onion and tomato slices were way too thick, making it hard to bite through the burger, and so the patty squished out the sides when I took a bite. The potato wedges on the side were huge and undercooked.

    My friend ordered the Counter Cutlet Alla Milanese - $18 (Fork-tender breaded paillards of housemade seitan & a baby arugula salad.) This sounded exciting becuase they state that the seitan is housemade. I tried a few slices of the seitan. It was pretty disappointing; the breading was greasy and slipped off the "cutlet" as I fumbled to get a piece of it to stick on my fork. The cutlet was very thin, and the shape was perfectly round, resembling the size and texture of a Tofurky deli slice. This wasn't what I envisioned when I read "housemade seitan" on the menu. The accompanying salad consisted of just a few small leaves, hardly enough to call a salad, and then there were about 8 huge cucumber slices on the side, which didn't seem to go with the dish at all. I wouldn't order that again for $18.

    Service: We were seated immediately, but waited for at least 30-45 minutes before anyone took our order. Then, we were offered distilled water, which we agreed to, but we were brought a $6 bottle of spring water instead, which the waitress poured before we could say anything. That was kind of annoying; if I'm going to pay for a beverage, I'd rather spend the $6 on something other than water. That being said, they offer a very tasty herbed tofu dipping oil with bread prior to serving your food, so they get some points there.

    Atmosphere: it was nice- the type of environment i'd expect for higher end.

    Although I wasn't super pleased with what we ordered this time and with the $6 water imposed on us, I appreciated the variety and creativity of the menu items. I'll go back there sometime to try some other items on the menu; from the descriptions, they sound delicious and healthy.
  • Food: 33
    Atmosphere: 55
    Service: 33
  • Review by gemgyrl on June 15, 2008:

  • Hmmm. This is a sad day. I LOVE counter. Almost as much as I love herbivore in the mission district and millenium in the tenderloin of SF. They make great drinks, play good music, are kid, gay, lesbian (noone of which apply to me, but whatever) friendly, have a real mixed crowd. The tofu frittata rocks. The aioli and other whipped up faux creamy sauces are worth the health scare, and avocado salad is wonderful. I take everyone here, rave about it all the time, but lately the service has really gone down hill. I have been there three times in the last two weeks and weird things have happened each time, some small, some annoying, but all leaving me fearing for counter's quality.
    1) there was a fork on the floor under a chair that noone bothered to pick up
    2) they brought me the wrong drink
    I wouldn't have cared about either of these things but..
    3) another time I specifically told the waiter I didn't want another drink. The drink was then brought to me. I refused it, and said I didn't order it. Not two minutes later, another waiter brought it back and poured it in my glass as I was trying to explain again that I didn't want it. Luckily they took it off the check, and accidents absolutely do happen, but I feel like the waiters and waitresses aren't listening at Counter these days. (That said, there is a waitress w/ red hair who is really good.)
  • Food: 44
    Atmosphere: 44
    Service: 22
  • Review by kalibrena on June 12, 2008:

  • This was the last trip on a vegan tour of New York that a friend and I planned. It was definitely a good choice for our last hurrah! Although the food is very pricey, it's soooo worth it. The service wasn't terrible, but our server did seem like a bit of a snob. All in all, I will definitely come back on my next tour!
  • Food: 55
    Atmosphere: 55
    Service: 44
  • Review by BankBank on June 9, 2008:

  • Counter's got a "trendy restaurant" type of vibe, although it's very low-key and relaxed. The food didn't blow me away, but I did appreciate the creativity. While a bit pricey, it's worth it for the atmosphere and trying something new.
  • Food: 44
    Atmosphere: 55
    Service: 44
  • Review by Olivia Lane on March 24, 2008:

  • The food and drinks here are awesome, as are the servers and the dimly-lit, fabric-napkined environment. Great for everything from brunch with friends to a romantic evening with a sexy someone. If I wasn't such a broke bastard, I'd eat here more often.
  • Food: 55
    Atmosphere: 55
    Service: 55
  • Review by naa530 on March 14, 2008:

  • I've found the food at Counter to be hit or miss. The rustic lentil pate sandwich is usually good, but it's inconsistent, and the east side burger just isn't good at all. The polenta fries with aioli are delicious, as are a number of the other appetizers they have. I've never had a dessert item that wasn't delicious, and the waitstaff is always excellent, as is the atmosphere.
  • Food: 33
    Atmosphere: 44
    Service: 44
  • Review by MerryMoe on January 7, 2008:

  • I went with two omni friends for dessert. While it is too pricey to be a place I will go to frequently, the whole experience was quite enjoyable. We shared the chocolate fondue, which was delicious. One person in my party had the creme brulee, and we all tried a bit. We unanimously agreed that it was more like cheesecake than creme brulee. However, if you don't think of it as traditional creme brulee, it was fabulous. Very creamy with a good cinnamony-sugar topping. Both the omnis enjoyed both desserts.

    The atmosphere was very relaxing and swanky, and our waiter was friendly and provided outstanding service.

    I'll certainly go back for a special occasion or for dessert.
  • Food: 55
    Atmosphere: 55
    Service: 55
  • Review by stefiwefi on October 7, 2007:

  • My husband (a non vegetarian) and I went to Counter for our anniversary. I loved it. The califlower "risotto" was amazing. My hubby got a "sampler" of sorts with lots of nice goodies. He liked most of them.

    I think it is great that a place can appleal to both vegetarians and non alike. The flavors were amazing and creative, which I feel is the true reflection of amazing veggie cooking.
    Drinks were expensive $13 for a martini- but nice for a special occasion. Will return for sure!
  • Food: 55
    Atmosphere: 55
    Service: 55
  • Review by knuckles on September 18, 2007:

  • I had some seitan on a stick that tasted like dog food and a 14 dollar salad. The food here reminds me of my ex-roommate's experiments while she went to Natural Gourmet. It would be okay if it were free and I definitely encouraged her to keep trying, but I wouldn't pay for it. The restaurant itself is really pretty, though. If you like that sort of thing. I think that's what gives people the illusion that the food is good.
  • Food: 22
    Atmosphere: 55
    Service: 33
  • Review by zack80 on September 2, 2007:

  • I agree that the brunch is amazing. Good food and i have had nothing but great service. The vegan french toast with bananas.... speachless. The price is worth an occasional meal.
  • Food: 55
    Atmosphere: 44
    Service: 44
  • Review by elizabet on May 14, 2007:

  • $15 brunch special is great
  • Review by elizabet on April 2, 2007:

  • Man, can I tell you, this place was great.
    The vegan frappuccino was fantastic.
    And the fact they served free range eggs satisfied my omni family.
    Will eat here on my next visit!
  • Food: 55
    Atmosphere: 55
    Service: 44
  • Review by megatofu on January 23, 2007:

  • I've been to Counter about 5 times now. It's a bit pricey to be a regular haunt for me, though the food is among the best I've had. I always have the lentil-walnut panini, which is outstanding. I tried the creme brulee on a recent visit and wish I hadn't agreed to share it - if only so that I'd have been able to finish the whole thing myself.

    I don't believe that the best way to judge the quality of a veg restaurant's food is by an omnivore's reaction to it. That said, each time I've gone, I've been accompanied by a different omnivore and each has been impressed.

    It isn't the cheapest veg offering around, but it's a great special occasion or splurge place. Highly recommended.
  • Food: 55
    Atmosphere: 55
    Service: 44

Restaurant reviews are temporarily closed. We look forward to accepting your reviews again soon!

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