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NYC Metro Area Vegan Restaurant Guide

Pure Food and Wine

Food: 3.853.85
Atmosphere: 4.234.23
Service: 4.384.38

(13 customer reviews. Leave your own!)

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54 Irving Place
New York   NY 10003
(212) 477-1010
Pure Food and Wine website

Veg level:

100% Vegan

Price Range:

$$$$$ (Average entree cost: $20+)

Accepted Payments:

  • Visa
  • ·
  • Mastercard
  • ·
  • American Express

Hours:

Opens at 5:30pm; kitchen closes at 11pm.

Directions:

between 17th & 18th Streets

Delivery notes:

Pure Food and Wine does not deliver.

Notes:

Very classy raw food restaurant and wine bar.

Reservations strongly recommended.

Bookmark and Share The information on this page was last updated on November 3, 2010.

User Reviews of Pure Food and Wine

Averaged user ratings:

(1 star = lousy; 5 stars = great)
Food: 3.853.85
Atmosphere: 4.234.23
Service: 4.384.38
  • Review by EAS on September 11, 2010:

  • Entertained two vegan guests here some months ago (I, too, am vegan). Made a reservation 3 weeks in advance. Table was under a speaker with a view of the bathrooms (and the ever-present lines for the facilities). Despite three requests to please turn down the music, it was dimmed for a few minutes and then cranked up again. Table conversations was impossible. The food was disappointing. There were a few winners (the apps)but, overall, it was banal, tasteless, overwrought - and very expensive. The bill was $260 for three. We shared appetizers and desserts and had a pitcher of sangria. Service was excellent. But there are so many better plant-based eateries in NYC, that I see no reason to ever return. And it certainly dashed any interest in raw food.
  • Food: 22
    Atmosphere: 22
    Service: 44
  • Review by slp on June 25, 2010:

  • Really wanted to like this place but really hated it. The atmosphere/ room is lovely - low key but sophisticated - but for me was the best part of the whole operation. Oh, and the desserts, which are excellent. Apart from that... Food was pretentious, trying too hard to be clever and elevate veganism (or even raw) to fine dining, but ending up with only...meh. The portions of EVERYTHING except dessert- from the wine to appetizers to entrees - are insulting at any price, let alone these exorbitant amounts. This place is parody of itself. It is the kind of restaurant that makes non-vegetarians loathe those of use who opt for this lifestyle. It takes itself too seriously, with copy on the menu describing the labor-intensive techniques at play. Likely this is to justify the prices that appear below, but come on...it's also a real art to make any number of dishes elsewhere on the planet that can be had for a relative pittance, including other fine dining establishments in Manhattan, both veg and not. By the way, I had the lasagna, the size of which would be considered an appetizer at Candle 79, with a taste that can't compare to the latter, and a cost which was obscene. Unless you are strictly raw...for fine vegetarian dining of quality and innovation go to Candle 79...which, though a splurge itself, is a bargain by these standards.
  • Food: 11
    Atmosphere: 55
    Service: 33
  • Review by happyherbivore on January 6, 2010:

  • The food was fantastic. WE sat in the outdoor garden area at night and it was so lovely and romantic. Our waiter was very helpful and attentive... but, it was ungodly expensive. My husband and I each ordered 2 plates, spent about $120 (with drinks) and left slightly hungry. Worthy of a special occasion? absolutely but certainly not a regular visit on my budget.
  • Food: 55
    Atmosphere: 55
    Service: 55
  • Review by veggie_chick on August 11, 2009:

  • Yummy food, beautiful outdoor garden seating, great service. (They even indicate which wines are and aren't vegan unlike some "veg*n" eateries.)

    And an added bonus, you can buy $100 gift certificates for only $50 on Seamless Web. http://www.seamlessweb.com/
  • Food: 55
    Atmosphere: 55
    Service: 55
  • Review by smalltownvegan on January 1, 2009:

  • We stopped by PFW during a visit to NY. The place has nice dark red and black colors, but is very small (i think that is why they check the coats--there is NO space!). We got seated at a table for 2, but we were so close to the couple next to us I could hear their conversation better than ours (on our other side was Sarma, pretty neat). There is a lot of background noise as well. We got the sangria which was yummy. We got the dumplings and it had some interesting flavors. I got the veggie tangine with some marinated cucumbers, a nut couscous, and some awesome olive crackers. My meal was excellent. My husband got the lasagna which was average (mostly because the sauce wasn't that great). Overall, an enjoyable experience, but very pricey. Pure Juice and Take Away is right around the corner and it looks like they have some great desserts.
  • Food: 44
    Atmosphere: 22
    Service: 55
  • Review by juls on June 27, 2008:

  • Overall, I had a good experience at Pure Food and Wine and will definitely be going back. I ordered the lasagna, which wasn't bad, but wasn't great either. The first wine I ordered didn't taste very good, so I had to send it back and choose another (their chardonnay I think). The best part by far was the dessert. It was some kind of chocolate layer torte or something (can't remember exactly) but it was one of the most delicious desserts I've ever had!!
  • Food: 44
    Atmosphere: 55
    Service: 55
  • Review by AJ on March 15, 2008:

  • The food here is delicious and innovative. I think I had the best dessert I've had in my entire life at this place--it was this mint sundae--amazing. The lasagna is also delicious and probably the best I've ever had. I know that it sounds like I am exaggerating, but the food here is really that good. The service is attentive. The decor is kept simple and the lighting is dim--definitely a great spot to take an SO. The wait staff all look like they're models or something, so I definitely felt like it was one of those "see and be seen" spots in Manhattan-not really my thing. But, do you really care when you've died and gone to raw vegan culinary heaven?

    If you're on a budget...try going to the juice bar next door. This place is definitely not friendly on the wallet...
  • Food: 55
    Atmosphere: 44
    Service: 55
  • Review by QueenElizabeth on February 16, 2008:

  • I went To PFW on Valentineís Day. When we first arrived we checked our coats with the friendly hostess. ( both where friendly) We where early so we sat at the bar and ordered drinks.We ordered the $16 Chocolate Cream Tini and the $16 Three Dots SAKE (hot). The hostess came up to us and said would you like to sit in the private dining area or wait for a table in the main dining area. We took the private dining area. We had to walk threw the kitchen to be seated. Private was correct. The space was quiet, warm and only could sit 16 people at a time. The 3 dots Sake was Great but the chocolate Cream tini tasted like chocolate milk. We ordered the $13 Shiitake and Avocado Sushi Roll And the $13 Spicy Thai lettuce Wraps to start. Thatís when the Horror began. The problem wasnít that the Wraps was missing the Spiciness. It was the Sushi that had a Long Straight black hair wrapped tight in one of the pieces. It was dark in the restaurant so I didnít notice until I started putting wasabi on the roll and the hair was noticeable then. I tried to make excuses for the restaurant because of all the great things I heard of it and how expensive it was. But I have curly tight hair and I tried hard to fight with that hair in my sushi. It just wouldnít come out. We called the waiter over and my boyfriend looked like he was going to argue with him so I stopped him. He quietly told the Waiter the problem. Even the waiter was disgusted. He said he will get the manager right away. She came over bend down closer to us and softly apologies for what happen. She was sincere and I was looking forward to this place for a long time so we accepted the apology and decided to stay.
    We ordered next 2 glasses of wine which where $30 and the $24 Zucchini an Roma tomato Lasagna plus the $23 White Corn Tamales. Both good not great. We finished off with the $15 classic sundae and 2 dessert wines. ($15 Auslese and $11 Bonnie doon Framb) very nice.
    When we received the bill we were surprise that they took care of us for what had happen. I didnít expect the generosity they showed. It was a good experience minus the hair. Prices should match the dishes. The dishes need more taste in them. They need lessons from RAW SOUL located in Harlem. Dishes are tasty and prices are great and this place is only a hole in the wall. Oh! We did notice that no one had hair nets in the kitchen. Hmmm! I think that was the problem behind the whole hairy sushi roll. By the way, I can not believe the $15 Classic Ice Cream. IT IS to DIE for.
  • Food: 22
    Atmosphere: 44
    Service: 44
  • Review by zacharyzachary on January 23, 2008:

  • Oily, uninspired and left a funny taste in my mouth.
  • Food: 22
    Atmosphere: 44
    Service: 44
  • Review by missbuddha on December 31, 2007:

  • This was amazing! This is my new favorite restaurant in the city. Love the location. Sat in the private back dining room- so beautiful and more quiet than the front area. You walk through the busy kitchen where I saw attractive young chefs sipping on giant glasses of gorgeous organic red wine. I had the arugula salad with pears and walnuts and a cashew nut cheese to start- it was simply the best salad I can ever remember having, anywhere. My boyfriend and I were so pleased with the nut cheese we kept swooning at every bite. We had the classic sundae- which our waitress assured us was so good "that it's almost emotional".. I had flashbacks to my grandfather taking me to the dairy queen when I was 7 years old- it was THAT GOOD!! And it's raw! Lot's of raw ice cream can taste a bit "dirty" it's grainy- made of nuts- but this was cream.. pure and delicious and every bit as sinful and delightful as I remember. Our wine and sake were excellent. There's a huge "martini" special menu- all made with sake- some with green tea and ginger- all that we tried were divine. The place was crowded with actors, models and hipsters. They said that Jack White- from the White Stripes was there earlier in the night... Hip vibe- great music- our waitress had a nose piercing and converse on and the coat check girl had such high heels complimented by a short sparkly dress on I thought we were at a silly club. Everyone was gracious and helpful. The bartender had curly long hair and a black derby hat at an angle while he artfully poured all the drinks and offered us tastings of anything we wanted. Such a great night in NYC. I will go back and bring more and more friends.
  • Food: 55
    Atmosphere: 55
    Service: 55
  • Review by Dhrumil on October 29, 2007:

  • My absolute fav spot in NYC. Eat healthy and bliss out.
  • Food: 55
    Atmosphere: 55
    Service: 55
  • Review by lowrider on September 19, 2007:

  • This is my favorite place to eat. I love it. two thumbs up!
  • Food: 55
    Atmosphere: 55
    Service: 44
  • Review by Patrick Kwan on June 23, 2007:

  • Though you can order a la carte, you really, really have to get the 5-course tasting menu here. It may sound funny, but at $59 per person, the 5 course tasting is actually a good deal when compared to just ordering a la carte.

    Items that impressed me: The Classic Sundae (absolutely amazing!), Umeboshi Lemongrass Ice Cream, Morel Mushrooms and Spring Vegetables, Creamy Cauliflower Samosas, and Lapsang Smoked Portabello Mushroom (ask them to leave out the honey sauce).

    Items that I didn't like: Passion Fruit Mousse and Biryani with Coconut Curried Vegetables.
  • Food: 55
    Atmosphere: 44
    Service: 33

Restaurant reviews are temporarily closed. We look forward to accepting your reviews again soon!

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